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De bono serious creativity
De bono serious creativity









de bono serious creativity

It is this moment of surprise, generating laughter and new insights, which facilitates the ability to see different thought patterns, which initially were not obvious.Įdward de Bono defines four types of thinking tools:

de bono serious creativity

Edward de Bono also links lateral thinking with humor, arguing there’s a switch-over from a familiar pattern to a new, unexpected one. Lateral Thinking was promulgated in 1967 by Edward de Bono. It involves generating ideas that may not be obvious by using only traditional logic. Lateral Thinking is an approach to solving problems using a creative method and indirect reasoning that is not immediately obvious. He has taught his “Thinking Methods” to government agencies, corporate clients, organizations, and individuals, privately or at conferences.Įdward de Bono – Big Idea: Lateral Thinking He is also a proponent of the teaching of “Thinking” as a subject in schools.ĭe Bono has written 57 books with translations into 34 languages. His “Big Idea” was “Lateral Thinking,” which he wrote about in many of his books. Leadership and Management Advice Quotes by Edward de BonoĮdward de Bono is a psychologist, author, inventor, and consultant.Business Advice Quotes by Edward de Bono.Interesting Facts and Insights about Edward de Bono.Edward de Bono – Big Idea: Lateral Thinking.His insights seem broadly applicable to business, education, law and other fields.Edward de Bono – Lateral Thinking – Contents Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, ``provocations'' that provide a novel framework through which to look at things, and the ``six hats method'' encouraging cooperative exploration instead of adversarial thinking. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor also, harvest is late stage of agricultural process, so should come after `nurture' or `cultivation'. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives.

de bono serious creativity

De Bono's term ``lateral thinking'' (the title of a previous book) refers to problem-solving by apparently illogical methods.











De bono serious creativity